Victor Lirio (Founder & Managing Partner) is a media professional who wore many hats (investor relations, strategy & client development, marketing & communications, and project management in web publishing). For thirteen years, he was with Interep - a sales and marketing company specializing in Radio, the Internet, Hispanic Television and complementary services. He left his post in 2005 as Director of Investor Communications. During his years at Interep, he helped win representation contracts of its major broadcast clients including ABC Radio, CBS Radio (formerly Infinity), Clear Channel Radio, Cumulus, Emmis, Entercom, ICBC Broadcast Holdings, Radio One, Spanish Broadcasting System, Susquehanna, WOR-AM, and recently as a consultant, Azteca America TV Spot Sales.

In 2004, he conceived, produced and directed Wall Street's premier annual Radio conference, "The Radio Symposium," which has featured notable speakers and industry leaders from the investment banking, research, advertising and broadcast industries. In addition, he produced a teach-in conference entitled "National Radio & Repping," to provide the Wall Street guys deeper insight into the national radio rep industry. What he considers one of his most humbling and learning experiences, Victor has worked with the top equity research analysts and investment banking professionals from Banc of America Securities, Bear Stearns, Deutsche Bank Securities, Harris Nesbitt, Lehman Brothers, and RBC Capital Markets as well as executives from key advertising agencies such as Horizon Media, Mediacom, Mediaedge:CIA, among others. He also co-produced Interep's annual advertising & marketing conferences, The Power of Urban Radio, and The Power of Hispanic Radio.

An artist at heart, Victor has been involved in the theater industry for almost two decades as an actor and theater producer. He has produced three Off Broadway plays with long-term association with the award-winning theater company, The Ensemble Studio Theatre. Last fall, he produced the critically acclaimed, sold-out Carnegie Hall debut of the Tony Award winning star of Miss Saigon, Lea Salonga, as a benefit concert for Diverse City Theater Company (a non-profit theater organization that promotes diversity in the theater of which he is the Founder and Artistic Director). It was named one of the "Top 10 Best of 2005" by Playbill's Andrew Gans. He thrives on creativity and believes that it is the key to all successes.