
NEW YORK, NY -- Eleven Seven Partners, a media and entertainment marketing and producing company, today announced the addition of another high-profile agency executive to the speaking roster for its first-ever Mobile Entertainment Symposium. The event, "Blowing Up Sound: Emerging Technology, Consumers and Choice – Crafting the New Marketing Model," to be held Tuesday, May 9th, 2006, at the Grand Hyatt in New York, is attracting panelists and speakers from the leading companies in digital technologies, mobile entertainment and marketing/advertising. The event will focus on the opportunities and challenges that mobile entertainment technologies offer today's marketers.
Brian Wieser, VP/Director of Industry Analysis, MAGNA Global USA, an IPG company, will present his original research analysis, entitled, "Mobile Video and Advertising: A Global Overview." His presentation will focus on the opportunities to market to consumers in a mobile environment, with particular emphasis on the future applications for integrated mobile communication devices. Mr. Wieser is a rising authority in media analysis and forecasting, and is a frequently cited industry expert in both media trade journals and the consumer press.
The addition of Mr. Wieser to the symposium's speaking roster compliments the advertising agency thought-leaders in the field of emerging technologies who are already scheduled to participate in the event. Tim Love, Vice Chairman of the Omnicom Group will deliver the day's keynote address. Matthew Feinberg, SVP Radio/ Director of Interactive Broadcast, Zenith Media will participate on the panel, "Marketing Opportunities in Emerging Mobile Entertainment."
Companies with representatives confirmed to participate to date include: Arbitron, AccuRadio, audible.com, General Mills, iBiquity, Interep, Napster, Net Radio Sales, Podbridge, vibes.com, XM Satellite Radio, and Zenith Media.
The afternoon speaker will be Andy Cohen, Founder of Exposed Brick, a marketing consultancy firm specializing in interactive brand advertising strategies. The afternoon keynote and the featured guest for the day's one-on-one leadership interview will be announced shortly.
On-line registration for the event will available beginning Monday, April 17th at www.audiosymposium.com. Additional information about the event, including a detailed agenda, will be released at that time. For more information about sponsorship opportunities, please contact Victor Lirio at 212-309-9031 or victor@elevensevenpartners.com.
Eleven Seven Partners, LLC, is a media and entertainment marketing and producing company that presents multi-media conferences and theatrical events. Founded by Victor Lirio, it has conceived, produced and directed several media conferences such as Interep's annual Radio Symposium with keynotes and panelists from leading broadcasting, research, investment banking and advertising companies including Arbitron, Banc of America Securities, Bear Stearns, CBS Radio, Clear Channel, Cumulus, Deutsche Bank Securities, Emmis Broadcasting, iBiquity, ICBC Broadcast Holdings, Omnicom, Radio One, Spanish Broadcasting System and Westwood One. In addition, it produced The Power of Urban Radio, The Power of Hispanic Radio and the "National Radio & Repping Breakfast" conferences. Eleven Seven also presented the critically acclaimed debut of Tony Award® winner Lea Salonga at Carnegie Hall. For more information, please visit www.elevensevenpartners.com.
Bank of America (NYSE:BAC) is one of the world's leading financial services companies. The company's Global Corporate & Investment Banking group (GCIB) provides investment banking, equity and debt capital raising, research, trading, risk management, treasury management and financial advisory services. Through offices in more than 30 countries, GCIB serves domestic and international corporations, institutional investors, financial institutions and government entities. Many of the bank's services to corporate and institutional clients are provided through its U.S. and UK subsidiaries, Banc of America Securities LLC and Banc of America Securities Limited. For additional information, visit www.bankofamerica.com.
Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio, SBS/Interep and Susquehanna Radio Sales. Interep is also parent to Azteca America Spot Television Sales and Interep Interactive, including Winstar Interactive, the place for Internet brands. Interep divisions benefiting our clients and customers include our "unwired" Network Division; Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion Marketing; The Event Shop; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at www.interep.com.
Eleven Seven Partners, LLC
Victor Lirio
(p) 212-309-9031
(e) victor@elevensevenpartners.com
Banc of America Securities
Jennifer Robinson
(p) 646-366-4597
(e) jennifer.robinson@bofasecurities.com
Interep
Michele Skettino
(p) 212-916-0536
(e) michele_skettino@interep.com