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Mobile Entertainment Symposium Held in New York City
The Mobile Entertainment Symposium, "Blowing Up Sound: Emerging Technology Consumers and Choice - Crafting the New Marketing Model" in New York City
NEW YORK, NY -- A Mobile Entertainment Symposium sponsored by Bank of America's Media, Telecommunications & Technology
Equity Research Team and Interep, a sales and marketing company specializing in Radio, the Internet, Hispanic Television and
complementary services, was held on May 9th in New York City. The event, "Blowing Up Sound: Emerging Technology, Consumers and
Choice - Crafting the New Marketing Model," attracted over 150 members of the advertising and financial community, as well as
panelists and speakers from the leading companies in digital technologies, mobile entertainment and marketing/advertising.
The event focused on the opportunities and challenges that mobile entertainment technologies offer today's marketers.

Omnicom Vice Chairman Tim Love
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Interep Chairman & CEO Ralph Guild
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Bank of America's Jonathan Jacoby & XM's Eric Logan
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IPG's Brian Wieser EVP/Director of Industry Analysis
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For additional photos, visit the official website AudioSymposium.com.
Participating companies include:
- AccuRadio.com
- Bank of America
- Interep
- Net Radio Sales
- Podbridge
- Vibes
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- Arbitron
- Counts Media
- Magna Global
- Norstar Media
- Ronning Lipset Radio
- XM Satellite Radio
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- Audible.com
- iBiquity
- Napster
- OMD/Omnicom
- Traffic.com
- Zenith Media
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Tim Love, Vice Chairman of the Omnicom Group, delivered the keynote address. Mr. Love spoke about the impact of technology on
breaking down international boundaries and facilitating the communication and information exchange between cultures. He
encouraged business leaders to "Think Like the Sun," referring to the need to think beyond one's own world and expand one's
frame of reference. He also pointed out the importance of young consumers, whom he referred to as the "Global My Media
Generation," a group of consumers who rely more on the Internet than on any other medium, and value word-of-mouth over
either advertising or editorial content.
The afternoon keynote was delivered by Andy Cohen, Founder of Exposed Brick, a marketing leader in interactive
brand strategies. A professional magician, as well as a renowned speaker, Cohen used magic to demonstrate the importance of
challenging one's assumptions in order to achieve market leadership. In addition, Brian Wieser, VP/ Director of Industry
Analysis, MAGNA Global presented his original research analysis, entitled, "Mobile Video and Advertising: A Global Overview."
Eric Logan, Executive VP/Programming, XM Satellite Radio, participated in a one-on-one leadership interview.
The day's panels were moderated by Bank of America Equity Research Analysts, including:
- Keith Bachman (Enterprise Hardware)
- Jonathan A. Jacoby (Radio & TV Broadcasting)
- Tim Long (Data Networking & Wireline Equipment, Wireless Equipment)
- Douglas Shapiro (Cable & Satellite TV, Entertainment)
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The event was hosted and produced by Eleven Seven Partners. For more information, please contact Victor Lirio at 212-309-9031
or victor@elevensevenpartners.com.
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About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and
middle market businesses and large corporations with a full range of banking, investing, asset management and other financial
products and services. The company's Global Corporate and Investment Banking group (GCIB) focuses on companies with annual
revenues of more than $2.5 million; middle-market and large corporations; institutional investors; financial institutions; and
government entities. GCIB provides innovative services in M&A, equity and debt capital raising, lending, trading, risk
management, treasury management and research. Bank of America serves clients in 175 countries and has relationships with 98
percent of the U.S. Fortune 500 companies and 79 percent of the Global Fortune 500. Many of the bank's services to corporate
and institutional clients are provided through its U.S. and UK subsidiaries, Banc of America Securities LLC and Banc of
America Securities Limited. For additional information, visit visit www.bankofamerica.com.
About Eleven Seven Partners
Eleven Seven Partners, LLC, is a media and entertainment marketing and producing company that presents multi-media conferences
and theatrical events. Founded by Victor Lirio, it has conceived, produced and directed several media conferences such as
Interep's annual Radio Symposium with keynotes and panelists from leading broadcasting, research, investment banking and
advertising companies including Arbitron, Banc of America Securities, Bear Stearns, CBS Radio, Clear Channel, Cumulus, Deutsche
Bank Securities, Emmis Broadcasting, iBiquity, ICBC Broadcast Holdings, Omnicom, Radio One, Spanish Broadcasting System and
Westwood One. In addition, it produced The Power of Urban Radio, The Power of Hispanic Radio and the "National Radio &
Repping Breakfast" conferences. Eleven Seven also presented the critically acclaimed debut of Tony Award® winner Lea
Salonga at Carnegie Hall. For more information, please visit www.elevensevenpartners.com.
About Interep
Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the
Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following
radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio, SBS/Interep and Susquehanna
Radio Sales. Interep is also parent to Azteca America Spot Television Sales and Interep Interactive, including Winstar
Interactive, the place for Internet brands. Interep divisions benefiting our clients and customers include our "unwired" Network
Division; Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion
Marketing; The Event Shop; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website
at www.interep.com.
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Contact
Eleven Seven Partners, LLC
Victor Lirio
(p) 212-309-9031
(e) victor@elevensevenpartners.com
Banc of America Securities
Brandon C. Ashcraft
(p) 212-933-2365
(e) brandon.c.ashcraft@bofasecurities.com
Interep
Michele Skettino
(p) 212-916-0536
(e) michele_skettino@interep.com
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding
Interep National Radio Sales's business which are not historical facts are "forward-looking statements" that involve risks and
uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most
recently ended fiscal year.
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Copyright ©2006 Eleven Seven Partners, LLC. All rights reserved.
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